Costume is a very important but often forgotten part of music video.
In the screenshot above, Chris Cornell (in the official You Know My Name video) is wearing very simple clothes: blue/gray T-Shirt with black rims at the neck and sleeves, and black jeans. However the video is about 80% of clips from the film Casino Royale - these clips boast Bond wearing his classic tuxedo and Vesper in her glamorous evening dress.
For my video, I don't want to stay too casual - but I don't want to go the full whammy and go all out dinner jackets either. Instead I will ask the singer playing Chris if he can wear smart casual; jeans are fine, but perhaps with a smart white shirt loosely worn. The rest of the band could make their own choices between casual and smart casual.

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