Thirty FPS(Frames Per Second): the visionary Art of the Music Video is a lavishly produced paean to music video that is half overheated cultural defence and half résumé book of the medium's most celebrated practitioners.
The music video has to be densely textured to that it can hold up over repeated view sings. it has to be edgy enough to be noticed, but palatable enough to satisfy the often divergent demands of the performer, the record company and the public (A.K.A he lowest common denominator).
A plot driven narrative usually gets boring ... knowing their music videos are meant to be seen repeatedly. Most music video directors prefer a denser, more abstract style as opposed to telling a simple story with a narrative-styled video.
For Jim Farber (the 100 top music videos, Rolling Stones, October 14th 1993), 'Video directors proved what reprove what good film directors knew all along - that visuals can also be music. When executed with élan, an edit becomes a backbeat, a crane shot a solo, a close-up a hook'
No comments:
Post a Comment